“There is a method to our madness” sounds about right and appears more than appropriate with the upcoming launch of the pre-fall collection. After transitioning from elongated silhouettes in their previous Holy Fukk collection +FRESH.i.AM+ finds another innovative way to reinvent their somber yet introspective aesthetic. The “Acid” collection is composed of pieces that include hat, tote and a various array of short sleeve t-shirts. To take the design element to new heights they decided to deconstruct most of the pieces giving them a more comfortable yet worn-in feel.  This collection has been one of the most experimental thus far but they still make provisions for garments to embody a great sense of versatility, which can be well worked into our consumer’s wardrobe while standing out from others.

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