POOL SS.17 LOOKBOOK

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The "POOL" Collection, titled after the "Car Pool" lane on U.S. highways, further explores the intersection between fashion and the streets. This season introduces our new Cut & Sewn Jeans & Trucker jacket, our GLO [patent pending] patch featured on all our denim, and our new Sterling Silver “FUKK” chain designed and made in Atlanta. The Look book was shot in Downtown LA. PRE-ORDER COLLECTION HERE Credits Model Photographer MYAGI Tunde O.    
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PRE-ORDER The "FUKK" chain

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With a new design refreshed with simplicity in mind, this bold one-of-a-kind charm features the  infamous "FUKK"  Design by  Tunde O. Crafted with the purest form of sterling silver by an experienced artisan jeweler, this statement piece separates the real from the fakes.  Measuring just larger than a USD quarter coin, this charm comes with a Sterling Silver 16" or 18" wheat chain that loops through an innovative looping system, giving the appearance of the charm suspended around the wearers neck.  This is for those who never give a "FUKK". Ships in 4 Weeks [March 31st] PRE-ORDER HERE   PRE-ORDER...
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MXDVS FOR NEW ROADS

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Long time collaborator Mxdvs, created some new visuals for the New Roads collection. Shot by Sdvlb, the lookbook follows Mxdvs as he braves the harsh weather in the New Roads collection, click below to check out the photos. Collection now available HERE  Credits Models Photographer MXDVS SDVLB    
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NEW ROADS W 16 LOOK BOOK

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The New Roads winter collection lookbook is here, Using the streets as his muse, Creative Director, Tunde O. was/is Inspired by the black asphalt paved streets of Atlanta and the street context meaning of the "Do not Cross" double line seen on most streets. Constantly moving Forward this collection represents the inspiration to go further.  The collection is now available + here +    View the rest of the lookbook + here +   Credits Models Photographer Pike Kanjanampa Tunde Ogunnoiki TosoErin Henry Bradley SoileauDaniel PollardCaleb Kyle    
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TUNDE 0 : MIX 1

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 There comes a time when you have to just stop overthinking and just say FUKK it, thats what happened when Tunde FIA creative director, decided on when he started Djing just 3 months ago. What we have here is the first official mix by Tunde0, he recoded this tape live at last months F/W PARTY. Listen below and get set for the next F/W party this Wednesday + enjoy
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