S/S 2010

- + P E A C H E S + -
The line is representative of a southern youth culture reaching for something that reflects their true state of mind. It explores the randomness of a city with minimal diversity in it's own micro culture. Each piece is meant to set the wearer apart from mainstream culture by putting them at a stark contrast to it by utilizing pastel colors and stark black. The collection is meant as a call to rise against the old ways of doing things so we may replace it with a new and fresh perspective.

This the rebellion of a generation that has been put down by the status quo. They, who have been told their dreams are not for them. They, who know the truth within their hearts. This is a message to those who have tried to force them to conform: WE SHALL NOT!!!
all items can be purchased here + www.freshiam.net/market

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Individual images - [+]

- + STATE OF MIND + -
State of Mind is a collection of hand-crafted snap-back hats that feature 10 clean, bold designs that are deceptively simple yet heavy with meaning. Their purpose is to act as a simultaneous representation and reflection of the current state of things whose definitions enjoy the ability to fluctuate depending on context, intent and delivery. While coming across as a physical representation of our wants, needs and desires, the sole purpose is to make a singular statement that drips with a variety of interpretations.
all items can be purchased here + www.freshiam.net/market